Skinnygirl® Cocktails Proves That Giving Back Is Always In Style Through Support Of Shop For Success Event

Bethenny Frankel and Skinnygirl® Cocktails Kickoff Third Annual Event with Signature Cocktails and Celebrity Auction to Benefit Dress for Success 

Bethenny Frankel proves that giving back is always in style as she donates three of her favorite clutches up for bidding at the Shop for Success VIP Party on Saturday, November 9, 2013 in New York City.  In addition to serving the brand’s newest wine offerings, Skinnygirl® Cocktails secured a number of exclusive auction items, including Frankel’s clutches, a necklace from EXTRA host Maria Menounos, a purse and a pair of heels from Vivica Fox, and a dress from Tia Mowry-Hardrict, among other celebrity pieces that were up for bidding, with proceeds from the auction to benefit Dress for Success.

DEERFIELD, Ill., Nov. 9, 2013 – Skinnygirl® Cocktails will share its closetful of low-calorie cocktails to celebrate a good cause as sponsor of Shop for Success, the third annual, two-day pop-up shop hosted by Young Executives for Success (Y.E.S!), the volunteer branch of Dress for Success. 

Shop for Success, held in New York City on Nov. 9 and 10, will allow the city’s most fashionable young professionals to join host of daytime syndicated talk show “bethenny” and the original Skinnygirl herself, Bethenny Frankel, and get a head start on their holiday shopping while contributing to a great cause. The two-day event will host a VIP Party on Saturday, Nov. 9, where 21-and-older guests and friends of Dress for Success can sip on signature cocktails from Skinnygirl® Cocktails, while enjoying a silent auction, a raffle, music, hors d’oeuvres, and shopping for specially curated items. 

"I'm thrilled to participate in this amazing event and to continue our ongoing partnership with Dress for Success," said Bethenny Frankel. “This cause is close to my heart, and what lady doesn't love to shop? I’m excited to represent Skinnygirl® Cocktails at such an important event.” 

Skinnygirl® Cocktails, a longstanding partner of Dress for Success, has also secured a number of exclusive auction items for the night’s festivities, including a necklace from EXTRA host Maria Menounos, a purse and a pair of heels from Vivica Fox, and a dress from Tia Mowry-Hardrict, and an assortment of Bethenny Frankel’s favorite clutches — among many other celebrity pieces that will be up for bidding, with proceeds from the auction to benefit Dress for Success. 

Shop for Success provides exclusive offers on new and vintage designer merchandise from brands like Cynthia Rowley, Lulu Frost, Peace of Cloth and Lauren Merkin, enabling insiders to get this season’s must-have contemporary pieces, cocktail attire, shoes and accessories while contributing to a great cause- 100% of sales proceeds and donations go directly to benefit Dress for Success’ career development and employment retention programs. 

Y.E.S!, a group of young professional women that coordinates volunteer, fundraising and networking opportunities to champion the Dress for Success mission, launched Shop for Success in 2011 and has since raised over $100,000 for Dress for Success through the weekend-long event. Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. 

“Skinnygirl® Cocktails is excited to continue our partnership with Dress for Success through this unique opportunity to reach young professionals and supporters at Shop for Success,” said Megan Frank, Director of Skinnygirl® Cocktails. “To raise awareness and support for the foundation’s tireless mission to provide the tools women need to make positive changes in their lives, the brand will serve signature cocktails and auction off celebrity items with proceeds to benefit the foundation.” 

Guest mixologist Bethenny Frankel jumps behind the Skinnygirl® Cocktails bar at Dress for Success’ Shop for Success VIP Party on Saturday, November 9, 2013 in New York City.  After kicking off the evening with a toast, Frankel tended bar and served the newest wine offerings from Skinnygirl® Cocktails including Skinnygirl™ Prosecco, Skinnygirl™ Pinot Grigio, Skinnygirl™ Chardonnay and Skinnygirl™ Cabernet Sauvignon. 

Skinnygirl® Cocktails has been a proud supporter of Dress for Success since 2012, when the brand launched the Inspire like a Lady program, making a donation for every inspirational story shared by fans via social media. Additional support included the Ladies in Red program during the 2013 awards season, in which Skinnygirl® Cocktails gave back in style and made a donation to Dress for Success for every red dress worn on the red carpet at the season’s most-anticipated awards show. The brand also supported Dress for Success during “Meet the New Girls,” an exclusive event where the brand debuted four new products with the help of Bethenny and some celebrity friends who tended bar with all tips benefiting Dress for Success. Most recently, Skinnygirl® Cocktails celebrated their commitment to the foundation by enlisting Bethenny to present a check for $100,000 to Joi Gordon, CEO of Dress for Success Worldwide, on the set of “bethenny.” 

“At Shop for Success, our supporters can shop for ‘everything but the suit’ from some of the world’s leading designers and the proceeds of this event allow us to provide more than just suits to the women that we serve,” said Joi Gordon, CEO of Dress for Success Worldwide. “The money raised through this event supports our full mission of providing professional attire, a network of support and career development tools for disadvantaged women, and we could not be more thrilled to have Skinnygirl® Cocktails’ support.” 

Shop for Success will be located in the Gallery at The Metropolitan Pavilion at 123 West 18th Street, New York, N.Y. Tickets to the VIP Kick-Off Party on Saturday evening event can be purchased for $75 at shopforsuccess2013.eventbrite.com. The Saturday afternoon and Sunday shopping sessions are free to the public. For more information on the Shop for Success Event, visit www.facebook.com/YESnewyork and www.dressforsuccess.org. For more information on Skinnygirl® Cocktails, visit www.facebook.com/skinnygirl and www.skinnygirlcocktails.com. 

ABOUT SKINNYGIRL® COCKTAILS 

Skinnygirl® Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of “bethenny” talk show host, New York Times Bestselling Author, entrepreneur and cocktail “fixologist” Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel’s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly developed the brand into one of the fastest growing spirits brands in the market today. Skinnygirl® Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don’t. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com. 

ABOUT BEAM INC. 

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl® Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information 

on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com. 

ABOUT DRESS FOR SUCCESS AND Y.E.S! 

Dress for Success is an international not-for-profit organization that promotes the independence of disadvantaged women by providing them with professional attire, a network of support and career development tools. Young Executives for Success (Y.E.S!) is a volunteer branch of Dress for Success composed of female professionals whose nine-to-five jobs make it challenging to volunteer and connect directly with clients of Dress for Success. Y.E.S! members promote the mission of Dress for Success through volunteering and fundraising events, such as Shop for Success, that take place during off/after hours. 

A Lady Always Drinks Responsibly TM 

©2013 Skinnygirl Cocktails, Deerfield, IL; Avg. Analysis: All Products: Protein 0g, Fat 0g; Vodka with Natural Flavors (per 1.5 oz.): Calories 75.6, Carbs 0g; Cocktails (per 1.5 oz.): Calories 35.2, Carbs 2g; Sangria (per 5 oz.): Calories 132, Carbs 22.5g; Wine (per 5 oz.): Calories 100, Carbs 4.6g All trademarks are property of their respective owners. Skinnygirl® Cocktails is a registered trademark of Jim Beam Brands Co. and is used with permission. 

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