Wednesday, February 11, 2015

Boy Meets Skinnygirl Valentine's Day Launch Party in NYC



FANS FALL IN LOVE WITH SKINNYGIRL® COCKTAILS’ NEWEST OFFERINGS AT 
“BOY MEETS SKINNYGIRL® COCKTAILS” VALENTINE’S LAUNCH PARTY

Bethenny Frankel and Celeb Friends Help Debut New Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir at Event Benefitting Dress for Success®

DEERFIELD, IL – February 11, 2015 – The newest “single girls” in town,  Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir, were officially introduced last night at the Skinnygirl® Cocktails“Boy Meets Skinnygirl® Cocktails” Valentine’s Launch Party in Manhattan, and party attendees quickly fell in love! With the original Skinnygirl herself, Bethenny Frankel, behind the bar pouring cocktails, an enthusiastic group of celebrity guests, fans, friends and media kicked off their Valentine’s Day week by sipping the two newest products in Skinnygirl® Cocktail’s closet of low-calorie cocktailing options.  

The evening felt “romantic in red” as partygoers decked out in their Valentine’s Day finest sampled new Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir. Frankel was joined by “Real Housewives of New York City” cast mates LuAnn de Lesseps, Sonja Morgan, Ramona Singer, Kristen Taekman and Heather Thomson, along with other celebrity guests.

The original Skinnygirl Bethenny Frankel, left, poses with fellow “Real Housewives of New York” cast members Kristen Taekman, second left, Heather Thomson, center, Sonja Morgan and Luann de Lesseps, right, at the "Boy Meets Skinnygirl Cocktails" Valentine’s Launch Party, Tuesday, Feb. 10, 2015 in New York. The group joined Frankel as she unveiled Skinnygirl Spicy Lime Margarita and Skinnygirl Pinot Noir at the event benefiting Dress for Success. (Photo by Diane Bondareff/Invision for Skinnygirl Cocktails/AP Images)

All the fun was for a good cause as the brand donated $50,000 to long-standing charity partner Dress for Success®. The funds will assist Dress for Success with their mission of helping disadvantaged women on their paths to financial independence. 

“Our newest girls offer something for everyone, whether you’re looking for a cocktail with a little heat and a little citrus, or a delicious wine option without the guilt,” said Frankel. “We had a great time unveiling the new products all while giving back to Dress for Success, a cause that is so important to me.”

The two new products expanded Skinnygirl® Cocktails’ offerings across Skinnygirl®, the Wine Collection and its Ready-to-Serve lineup, bringing the full portfolio to 20 products.

The original Skinnygirl Bethenny Frankel, center, strikes a pose with fellow “Real Housewives of New York” cast members Kristen Taekman, left, and Ramona Singer, center right, and friends at the "Boy Meets Skinnygirl Cocktails” Valentine’s Launch Party on Tuesday, Feb. 10, 2015 in New York. The group (including Lisa Lampanelli, Chuck Nice, and Jax Taylor) joined Frankel as she unveiled new Skinnygirl Spicy Lime Margarita and Skinnygirl Pinot Noir at the event to benefit Dress for Success. (Photo by Diane Bondareff/Invision for Skinnygirl Cocktails/AP Images)

“Skinnygirl®Cocktails continues to shake up the cocktail industry and our latest offerings are no exception,” said Megan Frank, Senior Director of Skinnygirl® Cocktails. “The spicy-sweet flavor combination is popular and Pinot Noir is one the largest wine segments right now and growing, so we feel these on-trend products are excellent additions to our great-tasting, low-calorie lineup. Regardless of how you’re celebrating, these new offerings provide the perfect companion this Valentine’s Day.”

The delicious new products from Skinnygirl® Cocktails are sure to make fans fall in love at first sip: 

  • Skinnygirl® Spicy Lime Margarita ~ Skinnygirl® Spicy Lime Margaritais the perfect combination of heat meets sweet, offering a well-rounded balance of cool lime, spicy chili and tequila. Skinnygirl®Spicy Lime Margarita contains a light citrus aroma with spicy undertones, finishing with a bright lime flavor and lingering subtle heat. At less than 100 calories per serving, Skinnygirl®Spicy Lime Margarita is 19.9 proof and offered in 750 mL and 1.75 L bottles. (Suggested retail price is $12.99 for a 750 mL bottle, currently available nationwide; $19.99 for a 1.75 L bottle, available March 2015)

  • Skinnygirl® Pinot Noir ~ Skinnygirl®Pinot Noir contains aromas of dark cherry and mouthwatering flavors of dark cherry, toasted oak and vanilla. At 100 calories per 5 oz. serving, the newest girl to join Skinnygirl®,the Wine Collection offers a long and silky finish with juicy acidity. Skinnygirl® Pinot Noir is 10% ABV (alcohol by volume) and offered in a 750 mL bottle. Skinnygirl® Pinot Noir is ideal for meal pairings, well-suited to pair with a wide variety of ethnic dishes and classic cuisines due to its consistent acidity, subtle, silky tannins and lighter-bodied style. (Suggested retail price is $11.99 for a 750mL bottle, currently available nationwide)

For additional information on Skinnygirl® Cocktails, please visit www.facebook.com/skinnygirlcocktails@Skinnygirl on Twitter or Instagram or www.pinterest.com/skinnygirl/.

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